Privacy Policy
Last Updated: 2026
This Privacy Policy explains how Puddy vs Solutions ("we," "us," "our," or "Company") collects, uses, and protects your information when you visit puddyvsolutions.co.uk (the "Website"). We are committed to protecting your privacy and ensuring transparency about our data practices.
Information We Collect
We collect the following types of information:
- Personal Information: Name, email address, and other contact details you provide voluntarily through forms or contact requests.
- Technical Data: IP address, browser type, operating system, and device identifiers.
- Cookies and Tracking Technology: Cookies, web beacons, and similar technologies to track your activity and preferences.
- Usage Data: Pages visited, time spent on the Website, links clicked, referring URLs, and clickthrough data for affiliate tracking purposes.
How We Use Information
We use the information collected for the following purposes:
- Conducting analytics and understanding Website traffic patterns.
- Tracking affiliate commissions and affiliate partner performance.
- Improving Website functionality, user experience, and content.
- Communicating with you regarding inquiries or updates.
- Complying with legal obligations and protecting against fraud.
Cookie Policy
We use the following types of cookies:
- Essential Cookies: Necessary for Website functionality and security.
- Analytics Cookies: Track user behavior and Website performance (e.g., Google Analytics).
- Affiliate Tracking Cookies: Monitor referrals and commissions from casino operators and gambling affiliates.
- Marketing Cookies: Used for targeted advertising and remarketing purposes.
You may opt out of non-essential cookies through your browser settings or by using our cookie consent tool. Disabling cookies may affect Website functionality.
Third-Party Links
Our Website contains links to third-party casino operators, gambling sites, and affiliate partners. We are not responsible for the privacy practices, terms, or content of external websites. Each third-party site maintains its own privacy policy. We recommend reviewing their policies before providing any personal information.
Your Rights
Under UK law, including the General Data Protection Regulation (UK GDPR) and Data Protection Act 2018, you have the following rights:
- Right of Access: Request a copy of your personal data.
- Right to Rectification: Correct inaccurate or incomplete information.
- Right to Erasure: Request deletion of your data (subject to legal obligations).
- Right to Restrict Processing: Limit how we use your information.
- Right to Data Portability: Receive your data in a portable format.
- Right to Object: Opt out of processing for marketing and profiling purposes.
To exercise any of these rights, contact us using the details provided in the Contact Us section below.
Data Retention
We retain personal information for as long as necessary to fulfill the purposes outlined in this policy. Analytics and usage data are typically retained for up to 24 months. Affiliate tracking data is retained as required for commission settlement and reporting. You may request deletion of your data at any time, subject to legal retention requirements.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your rights, or have privacy concerns, please contact us:
Email: privacy@puddyvsolutions.co.uk
Website: puddyvsolutions.co.uk
We will respond to all privacy inquiries within 30 days in accordance with UK data protection law.